Businesswise

businesswise started as a dream at the kitchen table. ✍ in co-founder, leah rosenberg's own words: i was a regular, busy mom (still am b”h) with a background as an administrative secretary, until i was introduced to the world of marketing and copywriting (that’s the writing of any text meant to market, educate or sell) about three years ago. i was hooked. through my work with several businesses, i was quickly able to determine what really worked in the real world and what didn’t. fortunately, i discovered the true masters in business, marketing and copywriting and have been studying them ever since. being so involved in marketing, i enjoyed going through all the flyers, magazines and junk mail and analyzing all the ads. at one point, as i was going through the ads at the kitchen table and i got really upset. i was frustrated at watching business owners, sales professionals, and individuals in business spend a fortune on poor marketing that most likely didn't work. i was disturbed enoug