Iran Scent Marketing

fragrance evokes feelings that cannot be controlled by our mind. the sense of smell is the "gateway to the soul". there is no sense perception in us humans which reacts so quickly and triggers such an intense effect as smell. it is the most direct of all the senses. it has been proven that before we visually see something, we have already smelled and recognized it. in today’s competitive business environment creating memorable experiences and emotional connections with consumers is critical to win consumer spending and long term brand loyalty. smell is the most powerful and emotional of all the senses. by using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience. scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.