SKD .Creative by Design

more than just a goodwill entry in a corporate balance sheet, a brand is the single most important asset any company has. #skd sometimes advertising means producing simple, factual, well written ads. sometimes it means producing an outrageous idea that imparts little or no product information. there's a time & place for both. i don't create art. i create design solutions that produce results. design creates perceptions & influences people's views. design differentiates one product from another, one brand from another and one company from another. the most successful companies are those that place the greatest emphasis on design throughout their organisation. we pass posters, read newspapers and magazines, see tv, hear the radio, see designer labels or tee shirt messages on the people we pass, see buses, get email, log on. messages, messages everywhere we look. some we remember, some we do not.