SLS Insights & Planning

sls is a global insight and planning consultancy specialising in four key areas cultural insights. we have one of the biggest panels of cultural experts (both uk and international) which we tap into in order to understand the changing world. we analysis residual, dominant and emerging codes and translate them into active marketing strategies. we don’t do fads we do culture. ‘real world insight’ that drives behavioural change the recent brexit campaign has woken up the marketing community, “the remain campaign failed because adland and the media failed to hear the emotional soundtrack of life in england outside the m25 and there are serious lessons for brands beyond the referendum.”(head of marketing the mirror) but we are a different kind of consultancy. we are not trapped in a hoxton bubble we connect and understand the needs and desires of everyday people we get close to behaviour using the academic principles of ‘commercial anthropology’ we bring behaviour to life through film and s