Jm Chats

michael: how do you describe a company that's about ideas? jarek: um, i can get my crayons out and draw up some ideas. michael: but we need something people can read on their screens. if i write it, it will sound like a boring wikipedia entry. jarek: can we avoid “writing” and just talk about our ideas - you know like two human beings. between the two of us we have lots to say that others might find valuable, or at least find mildly entertaining. michael: hmmmm - like the socratic dialogues? jarek: so are you taking notes? are we using this convo as our company description? michael: writing in the form of dialogue is an interesting idea with a long history. after the socratic dialogues the tradition was revived by the great essayists of the renaissance. arguably, matt beaumont’s “e: a novel”, published in 2000, is an evolution of this tradition: the whole book is written in the form of email messages sent between the characters in the book. jarek: ok is that a yes to us just transcribi