tones.be - Computers Op Maat - Innovation, Experience and Service

tones was founded as a strict e-tailer in 2000 out of a need ……. the need to serve customers at an affordable price level. in 2001 the first real store was a fact, adding bricks to the clicks. tones originally focused on component sales in the glory period of white box building. during the next few years the business model evolved, adding services and value, and positioning tones as an a-brand. to enlarge their geographical reach, tones opened a second and larger concept store in august 2006. the idea was to create an environment that engages customers with a lot of demo material and the opportunity to touch and feel everything before you buy. a store that encourages customers to come and see what is going on in the business even without the direct intent to buy. august 2008 was another milestone with the opening of a third retail store. with the shops being geographically spread, tones was now able to serve 80% of their customer base within half an hour drive. with a workforce of 18 f