trueinfluencer.io

true influencer is an independent audience measurement tool that allows advertisers to evaluate and weed-out fake influencers from their list of advertising partners. identifying these individuals is a key pain point and a growing industry problem for many brands. to tackle this, our technology digs deep into an influencer’s entire audience base to understand what percentage of their following has been purchased rather than earned, sorting fake accounts from real, and understanding the nuances of their engagement i.e. is it authentic or not? the algorithm then formulates a “true influencer” score that reflects the percentage of bought, stale, and fraudulent activity an influencer may be using to game the system, allowing advertisers to make informed partner decisions beyond vanity metrics. influencers with the most qualified and authentic following for every opportunity will be surfaced to the top.