trunqd.com

everyone is a publisher. in the old media model, publishers did the hard work of gathering, creating, publishing and distributing content, which they monetized by selling ad space alongside the content. they did the work and therefore reaped the rewards. and as they owned the means to collect and disseminate content, they were the gatekeepers of information in the old media age. if you wanted to communicate a message to the public, your only real choice was to pay them to distribute it to the audience they had built. the promise of the internet and digital media was that it would tear down the old media barriers and democratize and facilitate the free flow of information. “everyone is a publisher”, we were told. but instead we have traded the old gatekeepers for the new gatekeepers, with a key difference: the new gatekeepers do not create the content, we do. sites like facebook, twitter, youtube, pinterest, instagram and others merely provide the platform, which the public willingly fi