X-Rite Photo & Video

x-rite photo & video - producing color control solutions for photographers and filmmakers since 1975. we design and manufacture hardware and software solutions that enable users to achieve color accuracy on all your devices from capture to display to print. from custom camera profiling to display calibration to custom printer profiles, users can color manage their entire digital workflow with x-rite solutions - the #1 choice of the pro's. our colorchecker target has been the industry standard for the past 40 years and continues to be a favorite amongst photographers. the new colorchecker targets for video enable filmmakers and hybrid shooters easily achieve ideal color balance and control and save time and money in post with dramatically reduced editing and color grading. when it comes to color management, x-rite solutions are the pro's choice.