Xbrands Group

xbrands is a strategic brand development firm with two operating groups: (1) a brand development consultancy and (2) an equity investment group. (1) strategic brand consultancy - works with leading organizations to build the business of experiential brands, revenue growth and customer engagement. xbrands differentiates businesses; revitalizes brands, and creates holistic customer experiences for companies. our inter-disciplinary team include imagineers, inventors, global brand leaders & strategists, business operators, envisioners. services: * strategic brand clarity - value proposition, brand positioning & identity, segmentation, insights, brand & competitive strategy, customer offerings; * experience design & activation - customer journey, touchpoint design & activation, service concepts & process design, experiential programming; * business logic - economic model, profit streams, growth plans, innovation, balance scorecard; * demand creation - marketing mix, demand & distribution ch