Xd - Experience Design

i'm akis, digital product designer and ux director. my biggest passion is creating unique digital products. the colour of experience is white. physicists say that when we combine all the colours, they make white. experiences are quite similar actually, your business/experience/digital product become what they are because of all their experiences, throughout their development. white is the best reflector and every organisation is reflecting what they’ve learned, isn’t that true? i design experiences based on the right mix; your business, users, customers and employees needs. i do that with proper user insights, ’cause without them, everything is an assumption. data is an important component which is required to find out the preferences of your target group.