Xed Beverage Company

xed beverages is the parent company for a growing portfolio of cutting edge, high growth, and health conscious beverage brands. it all started in a college dorm. xed founders zeke bronfman and nate medow could only find cheap beer at every party they went to. for different reasons, the two wanted better: nate, a type 1 diabetic and rugby player, avoided beer's carbs. zeke, nostalgic for the sips of whiskey and gin shared with his grandfathers, yearned for an authentic alcohol taste. they looked for beer alternatives, but realized that they, and all consumers, were being asked to make a tradeoff: robust/authentic flavor or low calories and low carbs. zeke and nate believed that was a false choice, and so they combined the rich and genuine flavor profiles of cocktails with the low cal/carb/sugar and sessionable profile of a hard seltzer. that is how sesh, the first brand in xed's growing portfolio, was born. today, xed has expanded into a future focused beverage company actively