Xi Chicago

the ancient chinese described it as "life force". they believed xi permeated everything and linked their surroundings together. like xi, we believe digital is elemental to all the work we do for brands. it links people to the experiences, people and content in which they find value and connects these pieces together into a cohesive, functioning eco-system to serve their needs and desires. our name, xi, reflects this reality we all live today. at xi, we we make brands more valuable to people. and people more valuable to brands. we dig deeply into the brand to uncover the untapped value in its equity–its social and emotional relevance, its utility and practicality, its direct affect on people's lives–and make the brand more valuable to people. we leverage our network origins in direct marketing and crm to “make people more valuable to brands”. using data analysis to manage the longevity of the relationship between the consumer and the brand we create value for our clients. and the