xiaosheng.fm (小声)

xiaosheng.fm (means "whisper" in english) is the first and largest anonymous social networking app in china, where people share secrets, feelings and confessions in the form of text superimposed on a picture, express the true selves within the community, and connect with other people who think and feel the same way. xiaosheng is first launched on november 2013, and its major user base is the youth generation after 1990's in china. we are taking lead in exploring the opportunity of anonymous social network in china by building and operating huisheng.fm (回声) for almost one year, where we tested users’ need, and identified the “know-how” of growing whisper model in china. we believe anonymous social network can be huge in china, since chinese youth generation has tremendous pressure than ever, the problem of loneliness and feeling lost among them is growing.