Xinhua Culture & Creativity

xinhua cultural & creativity is an integrated brand under shanghai xinhua distribution group co., ltd. she takes 'keep reading, inherit culture, keep leading' as her mission. with the mission of “keep reading, inherit culture, keep leading”, we take culture as the foundation of the creativity industry and interconnect the seven internal sectors of shanghai xinhua distribution group: "culture-technology innovation park, real estate, finance, education, media management, publishing, culture and art", aiming to integrate various resource advantages, to utilize culture to empower industries, to promote cross-industry integration and development, and to broaden the boundaries of cultural innovation. our goal is to become a platform for sustainable innovations, continuously deepening our connotation, tapping the commercial value of cultural brands as well as promoting the progress of cultural undertakings and cultural industries. as a cultural-brand cultivating platform for shanghai xinhua