XTC World Innovation

xtc was created to serve manufacturers, distributors and service providers involved in the development and sale of new consumer goods, particularly in the food category. in 1995, xtc launched xtcscan, the first online global food innovation database, as well as the xtc trends tree, a tool used for segmenting today’s global food trends. using these exclusive tools, xtc developed the food innovation lab, an approach for generating innovative concepts that are particularly effective, fast and economical. xtc’s offering is based on our four areas of expertise: 1. market intelligence focused on food innovation quality : • alerts and database access. • research and ad hoc reports. • intelligence reports on a one-off or subscription basis. 2. review and analysis of new food innovation trends and levers: • world food innovation panorama (annual study): global food trends and their evolutions with an overall picture of new innovative levers being used. • future food : the leading food trends di